Leadership

The SideraWorks team is made up of hands-on advisers who aren’t afraid of the difficult work behind making the shift to a more adaptive culture, like delicate discussions and the intricate work of change management.

We are seasoned, enthusiastic business professionals  who understand what work really looks like on the ground and in the trenches. We work hard to not just earn your trust as a partner, but to be fun to work with, too.

Our leadership values collaboration and curiosity, and cultivates professionals whose consultative approach and deep understanding of both business and the new era of business make them reliable and integral extensions of your team.

Leadership   SideraWorksMatt Ridings, CEO

Matt is the Co-Founder & CEO of SideraWorks, a management consultancy focused on organizational culture and transformation.

He is a business strategist, keynote speaker, executive facilitator, and writer. His work over the last 10 years has focused primarily in developing innovation cultures, change management and organizational design initiatives, technology adoption, culture assessment, and specialized market research using social channels.

Matt has advised organizations in digital and organizational strategies since 1994 including large established brands such as Levi’s, Cisco, and British Airways as well as helping to launch new ones like JetBlue and RedSpark. Prior to SideraWorks he worked as either owner or Partner in three ventures, including building out a 300+ person consultancy.

Past Established Client Examples: 3M, 3COM, Wells Fargo, Intel, Dow Chemical, Caterpillar, British Airways (AOR), Levi’s (AOR), Novell, Netscape(AOR), Cisco, Knight-Ridder(AOR), Autodesk

Past Startup Client Examples: Buzzsaw, Allbusiness.com, ProMost, JetBlue, WebVan

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Leadership   SideraWorksAmber Naslund, President

Amber is a dynamic, seasoned business strategist and the president of SideraWorks, a social business advisory firm she co-founded to help companies create adaptive cultures and transform their organizations.

Her professional expertise spans nonprofit management, corporate communications, marketing, professional services, and social business strategy. She’s successfully run multimillion dollar fundraising campaigns, built and led executive communication and professional services teams, and launched and grown international brands.

As the VP of Social Strategy for Salesforce Radian6, she advised Fortune 500 companies – like L’Oreal, American Express, AMD, Avaya, CDW, Kraft Foods and Coca-Cola – and their executives on social business strategy and new workforce culture, and built a renowned in-house community, content and social media team at Radian6.

Amber is also the co-author of the best-selling social business book, The NOW Revolution. She delivers dozens of keynote speeches on corporate culture, social business and communication at industry conferences and private events every year.

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