The SideraWorks team is made up of hands-on advisers who aren’t afraid of the difficult work behind making the shift to a more social business, like delicate culture discussions and the intricate work of change management.
We are seasoned, enthusiastic business professionals – not just social media people – who understand what work really looks like on the ground and in the trenches. We work hard to not just earn your trust as a partner, but to be fun to work with, too.
Our leadership values collaboration and curiosity, and cultivates professionals whose consultative approach and deep understanding of both business and the social media industry make them reliable and integral extensions of your team.
Matt Ridings, CEO
Matt is a business strategist, speaker, and writer who has worked in digital on both the agency and enterprise side since 1994. He ran interactive for the marketing agency of record for such established brands as Levi’s, Cisco, and British Airways as well as the launch of ventures such as Jet Blue and RedSpark. He has also been involved in his own ventures, including as a partner building out a 300+ person consultancy. His work over the last 10 years has focused primarily in developing innovation cultures, change management initiatives, and specialized market research using social channels.
He is a frequent guest speaker, and sits on multiple advisory boards.
Past Established Client Examples: 3M, 3COM, Wells Fargo, Intel, Dow Chemical, Caterpillar, British Airways (AOR), Levi’s (AOR), Novell, Netscape(AOR), Cisco, Knight-Ridder(AOR), Autodesk
Past Startup Client Examples: Buzzsaw, Allbusiness.com, ProMost, JetBlue, WebVan
Specialties
Social Business strategy and integration, social marketing initiatives, executive facilitation, organizational design, organization culture development, change management
Amber Naslund, President
Amber is a business strategist with a strong focus on social, communication and community initiatives.
Her expertise spans professional fundraising, corporate communications, marketing, professional services, and social business strategy. She’s successfully run multimillion dollar fundraising campaigns, built and led executive communication teams, and helped launch international brands. As the VP of Social Strategy for Radian6 (successfully acquired by Salesforce.com in 2011), she advised Fortune 500 companies on social business strategy, and built a renowned community and social media team.
Amber is also the co-author of the highly regarded social business book, The NOW Revolution, and her blog has been recognized several times for excellence in social media and community related content. She speaks professionally about social business and strategy at dozens of industry conferences and private events every year.
Specialties
Social Business strategy and integration, social communication training & development, internal communication strategy, social media and community management strategy, change management
