A core concept that seems to often get lumped in with social business is “collaboration.”
On the surface, it seems like a simple concept. People working together for a common goal, or hopefully to improve something through collective effort. Right?
The trouble is that when we start putting that into practice, we need to get a little more specific about what we mean by collaboration. Because when you start actually outlining projects, organizational structure, and processes to meet the goals of specific initiatives, you need details.
And if you’re adding collaboration as something you want to improve through your company’s social business efforts, you need to know what you mean by that so everyone is working from the same definition and understanding (and therefore can be sure they’re all designing their work for the same purpose).
The easiest way to look at this is to determine how the collaborators will work and how they’ll be accountable for results.
Here are three different ways to consider collaboration. (There are surely more and several hybrids of the below, so feel free to add your take in the comments). [Read more...]
We talk about the power of social media.
