Social business transformation is incredibly hard work.
It requires a practical understanding of not just strategy and vision, but the day to day complexities and realities of your business. It also requires leadership and guidance that you may or may not have. That’s where we come in.
If you don’t have a Chief Social Officer or leadership in social business, we can serve as those leaders temporarily and help you identify the individuals and teams best suited to take on those roles. If you do have leaders in place, we can work side by side with them to scale their efforts, strengthen your initiatives, round out critical programs, and build a cohesive social business plan.
As the foundation for all of that, SideraWorks has developed a practical, no-nonsense framework we call the Center of Gravity™. It’s based on the principle that social initiatives within a business should attract interest and involvement – from employees to customers alike – and that they need the right cultural environment and infrastructure to thrive.
We built this model based on real-world businesses and the challenges and opportunities they’ve faced on the road to becoming a more social organization, from guiding culture shift to advancing and updating process and operations.
The CoG™ becomes the pivot point within a company that aligns and enables social initiatives through a coordinated center. And it works.
The CoG™ can encompass a number of roles and functions, including:
- Guiding vision for organization-wide social initiatives
- Internal collaboration programs
- Governance, policies and guidelines around social
- Technology and software due diligence, selection, and standardization
- Education and training
- Measurement and accountability standards
We can work with your entire company, or work with a department or business unit that’s thinking ahead about social’s implications and serving as a proving ground to establish roots for social within your business.
Let us help you create an inspiring center of social vision in your organization to attract and excite your teams and enable a long-term social approach to your work.