Social business. A term that’s been steadily gaining traction at the intersection of social media’s rise and the current shift in the business world. But what does it mean?
Clarifying the term “social business” is critical to determining whether it’s something we want our companies to be, and if so, how we go about achieving that. At SideraWorks, we’ve spent a great deal of time defining social business in a way that encompasses its essence, but avoids much of the jargon that simply adds to the confusion.
A comprehensive understanding of social business requires several components. We need to know:
- What social business is
- What a social business does
- The difference between social media and social business
- Why being a social business is desirable
- The elements of becoming a social business
Understanding both the nature of a social business and how it’s different – and better – than what we’re doing today means that we can approach it intelligently and as a true organizational evolution, not just a tactic or campaign.