These half- and full-day SideraWorks MasterClasses are onsite and designed to give you hands-on education about the real issues, challenges, and opportunities facing today’s businesses thanks to the emergence of the social web.
Read on to learn about all ten of the MasterClasses we currently offer, and contact us to request more information about having a MasterClass at your company.
Social Business Foundations
Social business is more than just “doing” social media marketing. Social business is about becoming an organization that has adapted its culture, operations, and business model to accommodate the business implications of the social web.
In this workshop, you’ll learn all about what distinguishes social media from social business, and why social business should matter to you and your company. We’ll walk you through the SideraWorks Social Business Framework and our Center of Gravity approach, a model that was nearly two years in development and is based on the best practices of real-world organizations making this important shift.
We’ll also discuss the important role of culture and process in social business transformation, and give you concrete ideas and next steps to take back to your organization. Come ready to ask questions, participate in interactive exercises and discussion, and leave with your brain full of new ideas about what social business can mean for your company.
Making The Case For Social Business
What is Social Business and how do you decide whether YOU should do it? How do you convince leadership or your teams that it’s the right investment?
In this session you’ll learn the ins and outs of Social Business, be introduced to the Social Business Canvas, and be provided specific approaches on how to make a case for social business that will resonate with the executive tier.
The Social Business Canvas
As long-time facilitators who have leveraged the brilliant Business Model Canvas of Alex Osterwalder, we were inspired to develop a canvas of our own that elegantly illustrates the key elements of a successful social business.
If you’re serious about building a social business, you’ll find this approach both inspiring and practical. This masterclass teaches you how to use the Social Business Canvas to build, plan and execute your own social business model. We’ll teach you the metholology and also give you the tools to take it back and apply it to your organization in many different ways.
Building a Social Business Vision
If you need to develop and effectively communicate your vision for social business, this is the Masterclass for you.
This session is specifically designed for executives and business leaders who need to dig deep into outlining and illustrating a social business vision. We’ll reach into our expert facilitation toolbox and guide you to a clear, concise, and meaningful social business vision that aligns culture and operations, from the C-suite to the practitioner level.
Implications of Social Business & Crisis Preparation: Social Scenario Modeling™
Have you fully planned for the inevitable crisis that occurs through social media? Have you planned for when things go terribly *right*? Have you built sound policies, processes and governance models for social business?
This masterclass is designed around the SideraWorks Social Scenario Modeling toolkit. Using real-world situations that have occurred at diverse companies, you’ll build social business programs that address opportunity, mitigate risk, and consider needs across the organization. You’ll walk away feeling better prepared for social business and its implications, and be able to apply this approach over and over again in your future work.
Social Business Culture Development: Culture Mapping
This Masterclass delves into the impact company culture has on social business initiatives, and how to understand, track and shift the cultural traits of your organization.
We’ll cover how to assess and map your current cultural profile, define the vision of the culture you want to have, identify your opportunities and challenges, and develop a progressive but realistic cultural growth plan complete with tools to evaluate your progress along the way. This Masterclass takes culture from an intangible, “soft” concept to something clear and actionable in your company.
Social Business Framework Design
Successful social businesses need an effective, flexible framework to build upon. Whether you’re exploring a steering committee, a ‘center of excellence’, or overhauling your organizational design, you won’t want to miss this Masterclass.
Eighteen months of research and development went into the SideraWorks ‘Center of Gravity’ framework, and we’ll cover it all in this workshop — from the concepts behind human network development to practical and realistic approaches to the models and structures that businesses are using today. Regardless of what stage of social business maturity your organization is in, you’ll find some applicable nuggets that you can use right away.
Education & Training Program Development
Long-term social business success depends on organizational understanding and adoption. That means developing comprehensive education and training programs that communicate vision as well as teach the day-to-day considerations of social business practices.
This Masterclass will illustrate core elements of social business education programs, and provide examples from actual businesses creating and socializing these initiatives in their own organizations.
Social Business Talent Development
You’re sold on the idea of social business, but who is best suited to lead the charge in your organization? What does recruiting and professional development look like in an increasingly social and connected world?
We’ll use this Masterclass to talk about the profile of today’s talent, their shifting expectations for their professional growth, and the kind of talent you should seek out for your own company. You’ll also learn about identifying your internal champions and developing talent you already have, no matter their role, and how those advocates can help you weave social business into the fabric of your company.
Social Business Measurement
Social business has an impact across the entire organization, which is what makes it so powerful, but it can also make measuring the success of internal initiatives a complex endeavor.
In this masterclass you’ll learn approaches to measuring progress on both the soft impact (culture, training, etc.) as well the hard (efficiency gains, direct sales impact, etc.). This is *not* a class on measuring the ROI of marketing campaigns, rather it is a view to measuring organizational impact of social business in a demonstrable way to leadership across the business.