Companies, like fruit, can look fine on the outside. But until you apply a little pressure it’s hard to know if there are any rotten soft spots inside of that gleaming exterior.
Social Media is applying a lot of pressure to organizations these days. You can polish that fruit all you like, but there is nowhere to hide from the inevitable squeeze that will test whether what’s inside holds up to scrutiny.
The time when a little PR spin and distracting stunts would do the trick are over. We’re moving into an era of forced transparency, and for a lot of organizations it isn’t going to be pretty. The tenets of social business are about shoring up the rough edges of our organizational foundations and being prepared to thrive vs. just react.
Social Media has been giving the squeeze to a lot of organizations lately, and it’s been pretty painful to watch. How prepared are you?
Matt Ridings – @techguerilla
Image Credit: Martin Gommel