The False Choice of Quality vs. Quantity

The False Choice of Quality vs. Quantity

One of my least favorite business platitudes is “quality over quantity”.

The reason is that when it comes to social, business, or the intersection of the two, you need both.

What matters most is:

  • The purpose behind the pursuit of either of those things
  • What you intend to do if and when you get them
  • Whether quantity sacrifices or enhances quality of results or vice versa

For example.

If you want to encourage deeper collaboration in your company, you might look at the business problems that are solved all or in part through collaboration efforts or practices during a given period of time.

So, does more projects touched by collaboration initiatives in some way mean you were successful? Or should you pursue fewer projects but at more depth?

Many people would be tempted to say the latter, because it’s the “quality” that matters.

If you had to make a choice between quality or quantity, that’s probably the right argument to make. But that’s rarely a zero-sum game.

What if you could have more projects and higher quality of outcomes? Having more projects impacted by collaboration programs means more visibility in the organization, which could mean better understanding of the impact of collaboration and result in deeper investments in people, models, or technology to support it.

You can just as easily get so mired in the quest for quality that you run into escalating costs, time investments you can’t afford in the long run, and the lack of infrastructure, relative scale (meaning not everything has to be huge, but it has to be more than it is currently), or ability to deliver on the awesome thing you’ve created.

The answer is probably somewhere in between; you want a balance of reach and impact in order to find the optimal zen between proven results to encourage future investment, social proof for visibility and credibility of the practice, quality of experience for the participants, value to the beneficiaries of the solution, and the realistic application of the solution to the rest of the business over time.

Rather than thinking of “quality vs. quantity”, the better bet is to look at how you can use quality to beget quantity as well as how you can build and leverage quantity to create better quality in whatever you’re doing.

It refocuses your attention on what you’re trying to accomplish, why it matters, and how you’ll get there rather than the measures themselves.

No measure of value is useful on its own. Quality is subjective (and very relative). Quantity can be shallow and meaningless.

But if you use the two as momentum for one another, THAT is where you find something that achieves contextual breadth, depth, and impact. For most business initiatives, you want a bit of both. They’re two essential parts of a complex engine that makes the whole thing go.

Don’t let anyone tell you otherwise.

Amber is the president of SideraWorks, a culture and organizational transformation firm. She's also the best-selling author of the social business book The Now Revolution. You can find her on twitter at @ambercadabra.

19 Comments

  1. Donnie Clapp 1 year ago

    All this is true, and I think it was worth saying, but in the end, the premise is flawed.

    Quality *is* more important than quantity. It’s just that quantity is also important.

    Put another way, quantity without quality is almost worthless, but quality without quantity has some [often significant] value.

  2. JeromePineau 1 year ago

    If I might disagree a little with your point @Donnie — quantity is an important marketing aspect ie: repetition. Repetitive junk content is what US TV commercials and ads have been premised on for decades. This model is no longer very effective as annoyance marketing loses to values and WOM models post social. Tolerance levels have fallen.

    To me, quantity+quality is the only option and is one of the reasons “microcontent” is exciting to me. It is in line with the way human brains have been rewired to consume information and content. Should probably be part of any modern content strategy.

    Just my 2 cents :)
    J.

  3. Excellent web site you have got here.. It’s difficult to find good quality writing
    like yours nowadays. I seriously appreciate individuals like
    you! Take care!!

  4. porn 1 month ago

    I’m gonna watch out for brussels.

  5. En 1976, Barbara Jordan est devenu le premier Afro-Am茅ricain 脿 prononcer une allocution 脿 la Convention nationale d茅mocratique. Apr猫s avoir quitt茅 le Congr猫s, elle a enseign茅 脿 l’Universit茅 du Texas 脿 Austin. Le terminal de passagers 脿 l’a茅roport international d’Austin est nomm茅e en l’honneur de Barbara Jordan.

  6. I blog often and I really appreciate your content.

    Your article has really peaked my interest.
    I’m going to bookmark your blog and keep checking ffor new
    details about once a week. I subscribed tto your
    Feed too.

  7. Thanks very nice blog!

  8. Leslie 1 month ago

    Do you have a spam issue on this website; I also am
    a blogger, and I was wondering your situation; many
    state of michigan free background check (Leslie) us have developed some nice methods
    and we are looking to trade methods with others, be sure to shoot me
    an email if interested.

  9. Laurene Krofft 1 month ago

    729352 184920bless you with regard towards the specific weblog post ive actually been searching with regard to this kind of advice on the net for sum time these days hence with thanks 891536

  10. Google 1 month ago

    Here are some hyperlinks to web-sites that we link to simply because we consider they may be really worth visiting.

  11. Series Snapbacks 1 month ago

    It is truly a great and helpful piece of information. I’m satisfied that you simply shared this useful
    information with us. Please stay us informed like this. Thanks for sharing.

  12. Pinganillos 1 month ago

    please go to the internet sites we comply with, like this a single, because it represents our picks through the web

  13. iherb scam 1 month ago

    I am sure this article has touched all the internet viewers, its really really fastidious piece of writing
    on building up new webpage.

    Also visit my weblog iherb scam

  14. Pinganillo 1 month ago

    check below, are some entirely unrelated web sites to ours, nonetheless, they may be most trustworthy sources that we use

Leave a reply

Your email address will not be published. Required fields are marked *

*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>