Social business is more than just doing social media. It’s an active state of optimizing your organization around all of social’s opportunities and advantages. But evolving a business isn’t an overnight process.
SideraWorks takes a long term, methodical (and reality-based) view when we design social business strategy. We believe social is a catalyst that can create lasting and powerful change for your company. Not just tools for a campaign.
When you work with SideraWorks to develop your social business plan, we will help you:
- Conduct a complete social business audit and assessment. We’ll close the gaps in understanding around your current state, including where your key opportunities and obstacles are, and important details about how you work and with whom.
- Outline the vision for your company as a social business, articulating the future state for your company and what success looks like through a social lens.
- Bridge your business between the current and the future states. We develop an integrated plan to build or refine the People, Processes, and Platforms that will support and sustain your social business model, and build on the momentum of what you’ve already begun.
The entire social business plan development is a phased effort over time, with a continuous emphasis on change management. Our Center of Gravity™ framework is flexible and adaptable enough to conform to new opportunities and challenges that arise over the time we work together. We’re agency-agnostic, too, so we can incorporate your practice-specific agency initiatives into our planning.
At SideraWorks, we want to be the trusted guides that you rely on as your business grows and your needs change, and as social becomes something you are, not just something you do.