Rather, I want you to help me answer the question.
When we talk about making a case for social business, we talk mostly in terms of business outcomes – more effectiveness, healthier cultures, more accountability, better relationships, etc etc.
But that’s answering one layer of a question: why does social business matter to business? It’s a valid question, and an important one in our work.
There’s another layer that’s probably more important, and that really gets at the core purpose behind this movement in general.
Does social business contribute to creating a better world? If so, why and how?
If we do all the things we say we’re going to do — transform organizations, re-imagine cultures, innovate business models — what does that do for us at a much bigger scale?
If we’re successful, what can we truly achieve?
That’s got my mind churning today in the context of both our firm and our clients, so I want to turn it over to you to weigh in on today’s philosophical – but pretty pivotal – question.
What do you think?